Internet Consulting
The Internet is constantly changing environment. In the late 90's having a web site was a competitive advantage for a business. People were not picky about how it was setup or what content it had. Early in the millennium that started to change & people started expecting more. Today people not only expect you to have a web page, they judge your company based on how you present yourself online. Your online image can be the only way customers identify your business, this is especially true if you are looking to grow internationally. You must have a web site that is easy to use, has great content, is better than your competitors & one that people can find. Today having a bad web site or one that does not produce is worse than having none at all.
When we develop a new web site we work with the company learning about there business before doing any coding. We will do the same with you, because we need to know you & your business to learn how to promote that to your customers. There are so many people who are unhappy with their current site or don't see results. If you are one of those people we will meet with you to discuss what can be done. In this meeting after we have learned about your business, we will discuss your goals. We will then set some realistic expectations & develop an plan of action for your site.
Sometimes people have designed your sites have violated basic design principles that are holding your site back. They may have done this because they do not know these rules or because they don't understand how much it can affect your business. These are easy for us to identify & correct. The can include but are not limited to:
- 3 Click Rule
- 10 Second Rule
- Text & Image Integration
- Template Design Principles
- Color Schemes & Contrasting
- Text Font & Options
Besides these basic rules we will help you to understand advanced web site design techniques. For instance how to use your web site management utility & statistics to your advantage. Knowing how to use these unlocks customer preferences & shows where your site can improve & what parts are working. The stats will also help us in our evaluation of how your site is doing in the search engine battle. We have a proprietary document which we only share with our web design customers called "The 3 Ways People Find Your Site". This document explains what we can do to get traffic to your site through the 3 available channels.
Yet another area we help is in the question of how your web site fits into your overall company image. The web site must work in tandem with other advertising options. Using numerous channels can be an effective tactic. Integrating these channels into one uniform stream or message is another area of expertise. We can also give you tips on how to market your site & what people it will play the best to. Lastly, there may be potential to integrate your web site with your other software options to create synergies. Our experience with the Internet allows us to provide a plethora of options in which we can enhance your business.